Have you read any business books by Canadian authors that have helped you with your start-up? E-mail us the name of the book, the author and why you are recommending this book to other entrepreneurs. We will post it for others to see with a link for them to purchase it.
Demystifying Social Media to Grow Your Business
Whether you’re a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Amber shows how to make the most of social networking tools.
Everyone Is Connected. Connect Your Business To Everyone.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice “out there”-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace – without the support of traditional mass media.
Unmarketing, Stop Marketing, Start Engaging by Scott Stratten
For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.
Unmarketing shows how to create a mindset and systems to roll out a new, 21st century marketing approach. Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray.
Unmarketing redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity.
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
The Entrepreneurial Effect by James Bowen.
To be the best, learn from the best. The Entrepreneurial Effect gives advice on best business practices from many of the best entrepreneurs of the Ottawa area.
The Entrepreneurial Effect is a collection of 30 articles from entrepreneurs covering topics from sales and marketing to innovation, people, leadership, planning, investment and many others.
The Entrepreneurial Effect can be purchased through Invenire Books